Fixed price upfront, a band for each type of project, and an honest list of what is not included. You should not have to sit through a quoting process just to find out whether this fits your budget.
No hourly billing. Scope and price are in the quote. Additional work is quoted separately first — you decide.
These are the bands projects usually fall into. After intake you get one fixed amount within that band — no open end. All amounts exclude VAT.
| Type of project | Fixed price | Lead time (indicative) |
|---|---|---|
| Business website (5–8 pages) | From €1,500 | 2–3 weeks |
| Larger website with blog and portfolio | €2,500 – €5,000 | 3–5 weeks |
| Website with booking system | €2,500 – €4,000 | 3–5 weeks |
| Custom webshop with own order management | From €4,000 | 4–8 weeks |
| AI assistant trained on your own content | €500 – €1,500 one-off | 1–2 weeks |
| AI assistant with CRM and multiple languages | €2,000 – €5,000 | Phased, set at intake |
| Automation — one workflow | €3,000 – €5,000 | Phased, set at intake |
| Automation — several connected systems | €5,000 – €10,000 | Phased, set at intake |
| Client portal or internal dashboard | €4,000 – €12,000 | Phased, set at intake |
| Custom web application | €7,500 – €25,000+ | Phased, set at intake |
| SEO & AI discoverability | On quote after a baseline scan | Ongoing |
Automation and AI always start with intake and process mapping. If a smaller fix or standard SaaS turns out to be enough, I say so — even when that costs me the project.
Most unpleasant invoices exist because nobody wrote this list beforehand. So here it is.
These costs preferably run on your own account. I do not resell them with a margin on top.
A fixed price does not mean the price can never change. It means it never changes quietly. These are the situations where I come back with a separate proposal:
What does not happen: extra hours appearing on the invoice afterwards. You get a separate proposal with the price and the effect on the planning first, and you decide whether it goes ahead. Late content moves the planning, not the price. The full agreements are in the terms and conditions.
A project has a final amount; a running system has monthly costs. I name those before we start, so they are not a surprise.
Three delivered projects, with the scope involved and the band that type of work sits in.
Sparklezz Beauty in Meppel moved from a generic template to a conversion-focused salon website with before-and-after sliders and an integrated online calendar.
Band: website with booking system — €2,500–€4,000
View the Sparklezz Beauty caseNijenhuis Botenverhuur near Giethoorn moved from an outdated site to a booking-led website with a blog, aimed at direct reservations instead of email ping-pong.
Band: website with booking system — €2,500–€4,000
View the Nijenhuis Botenverhuur caseHouthandel Jan Sok ran a split Shopify/WordPress setup alongside a till system roughly fifty years old. The webshop with its own order management is live; the wider POS and back office build runs in phases.
Band: custom webshop from €4,000 — later phases quoted separately
View the Jan Sok caseThe band shown is where this type of scope sits, not the invoice amount for that specific client.
The questions that usually come first once there are numbers on the table.
With an hourly rate you pay for my uncertainty. Every doubt, every extra round and every "could you just" ends up on the invoice. With a fixed price that risk sits with me, and it forces both of us to think properly upfront about what is actually needed. Scope and price are in the quote, as set out in the terms and conditions.
No, every amount on this page excludes VAT. These are business assignments; the VAT amount is listed separately on the quote and the invoice.
Yes. For larger projects I invoice in instalments, for example a deposit at the start and the remainder on delivery. The standard payment term is 14 days from the invoice date.
If the delay is on my side, the price does not change. Delivery dates are target dates rather than hard deadlines, unless we explicitly agree otherwise. If the delay comes from late content or feedback, the planning moves — the price still stands.
Because the price is driven almost entirely by how many systems have to talk to each other and how predictably those systems behave. After intake and process mapping I know that, and then you get one fixed amount within the band — no reconciliation afterwards.
Then you can. Repository, domain and accounts are in your name, documentation and training are part of delivery, and after full payment you receive usage rights to the work and — where agreed — the source code. Read more about handover and continuity.