Booking widget
Clear customer journey from research to reservation.
Use case
Nijenhuis Botenverhuur
Boat rental website with reservations
The old website had an outdated look, broken links and no clear navigation. Visitors struggled to find what they needed, and the appearance did not inspire confidence for a holiday experience on the water — while bookings still partly ran via separate emails and phone calls.
Goals
The core objectives for the new booking engine.
Boat categories
Prices, availability and engine options per boat type.
SEO & landing pages
Giethoorn, Belt-Schutsloot, Wanneperveen and the boating area.
Cross-sell
Clear routes to holiday home, campsite and marina.
Solution
A fast, booking-focused site with regional content for discoverability.
Homepage with booking widget
Clear steps for guests: immediately visible how to reserve, without detours via phone or separate emails.
Boat categories & availability
Overview per boat type with prices, availability and engine options — so visitors quickly make the right choice.
Destination pages & blog
Landing pages for Giethoorn, Belt-Schutsloot and Wanneperveen, plus a blog with seasonal tips and regional articles for discoverability outside peak season.
Cross-sell to additional services
Besides boat rental, clear routes to holiday home, campsite and marina — one brand, multiple services.
Result
Measurable growth in organic traffic after launch.
The information architecture was rebuilt around the primary conversion: completing a reservation. Live at nijenhuis-botenverhuur.com — including an up-to-date blog and clear routes to additional services.
Organic growth after the new site
Last 6 months vs. previous 6 months
Organic clicks
0
≈197× 42 → 8,268
0
Impressions
3,195 → 185,715
0
Positions improved
Avg. 39.2 → 17.8
0
CTR
Was 1.3%
Over the last six months, organic traffic via Google Search Console rose from 42 to 8,268 clicks (≈197×). Impressions grew from 3,195 to 185,715 (≈58×) and average position improved by 21.4 places (39.2 → 17.8). CTR increased from 1.3% to 4.5%.
The biggest gains are in local search terms around Wanneperveen: queries such as bootje huren wanneperveen, bootverhuur wanneperveen and nijenhuis wanneperveen grew from almost no traffic to hundreds of clicks. Brand searches like nijenhuis botenverhuur stayed strong around position 1 (68.5% CTR).
Why this is growing: faster technical foundation, destination pages (Giethoorn, Belt-Schutsloot, Wanneperveen, Weerribben) and blog content. Higher positions deliver exponentially more clicks — especially the jump from page 3+ to top 5.
- 8,268 clicks last 6 mo
- 185,715 impressions ≈58× more
- 21.4 positions better average
Click a position to see details. Grey bar = previous CTR (minimally visible at 0%). Orange dashed line = industry average.
Position #1
- Impressions
- 5 → 1,473
- Clicks
- 4 → 940
- CTR
- 80% → 63.8%
- Industry average
- ~28%
- vs. industry
- +35.8 pp · 2.3× higher
Industry averages: generic Google averages by position. CTR by position aggregated from GSC query export (average position per query); totals from GSC property overview. Export 21 Jul 2026.
Search terms with the largest click growth — especially local around Wanneperveen.
-
nijenhuis wanneperveen +538
-
nijenhuis botenverhuur +529
-
bootje huren wanneperveen +366
-
bootverhuur wanneperveen +287
-
boot huren wanneperveen +266
Source: Google Search Console · last 6 months vs. previous 6 months · property overview + query export (21 Jul 2026)
Booking site designed and built by ultimAItech.