WAL Beschoeiing
From a Shopify template shop to bespoke design with order management for project-led sales.
The previous site was a Shopify store on a standard theme: little differentiation, limited layout freedom and no real fit for how sheet-piling projects unfold - often bespoke, planned work with follow-up steps. The new solution centres on custom web design with a shop and order flow tuned to projects: visitors understand what WAL delivers, and internally orders stay traceable outside generic Shopify constraints.
The challenge
Shopify on a standard theme was fast to ship, but it did not tell the story of project-led sheet piling: quotes, planning and aftercare needed a bespoke flow outside theme rails.
- ✗Limited differentiation and constrained page composition.
- ✗Generic shop journey: hard to connect services, methodology and reference work.
- ✗Order path not shaped for follow-up after the first enquiry.
- ✗Internally: weak control over bespoke jobs versus standard lines.
The solution
Custom design and shop flow: pages and order management that reflect project-shaped sheet piling, with a professional front for contractors and public-sector buyers.
- ✓Bespoke web design instead of a generic shop template.
- ✓Shop and landing pages that explain sheet piling and how WAL works.
- ✓Dedicated order management without the old template constraints.
- ✓Conversion-led structure: services, trust and clear next steps.
Key deliverables
Palette
Bespoke web design and brand-led presentation
Layers
Shop and pages for project-led sheet piling
ShoppingCart
Order management tuned to enquiries and follow-up
Building2
Professional structure for services and audience
Context
WAL focuses on sheet piling and groundworks for clients who care about quality and planning. The previous Shopify setup worked commercially but under-told the project and expertise narrative.
Approach & outcome
We restructured around clear services, proof points and an order flow that fits quote-led work. Live at wal-beschoeiing.nl.
Why Shopify came off
A template shop launches fast. Sheet piling needs measure, planning and a step after the first email. The new site leads with services and keeps orders internally, without theme limits.
What I do not claim
No invented quote volumes. [NEEDS INPUT: go-live date, which service pages index, whether a payment flow exists].
Process: from Shopify template to own site
Shopify was fast to launch and commercially usable. The pinch was the story: sheet piling is rarely a standard cart product. Intake covered how an enquiry arrives, what happens next, and which service pages were missing. Then design and an order flow for quote-led work. [NEEDS INPUT: duration, whether Shopify customers or products were migrated, who supplied project photos]. Live: wal-beschoeiing.nl.
Quote path versus product checkout
A template shop pushes “add to cart”. Sheet piling and groundwork start with size, planning and location. Shopify forced that first step into a product shape. The new site leads with services and method. Internally the enquiry stays traceable without theme limits. That is not “Shopify is bad”; it is a mismatch between platform and sales model. Someone looking for sheet piling in Overijssel or Drenthe arrives with a plot, not an SKU. The site has to carry that first question or the phone stays the real shop.
Audience and what I will not invent
WAL talks to people who take quality and planning seriously, often in a near-B2B setting. I do not write “X quotes a month” or ranking claims. [NEEDS INPUT: go-live date, which service pages index, payment versus enquiry-only, whether project cases with photos sit on the site]. Checkable: the live site and this account of dropping the template.
Overijssel, Drenthe and similar specialists
Project-led trade in this region outgrows a template the moment the cart lies about how you sell. Other specialists search “custom webshop” and actually need a services site with order management. Public guide price for a custom shop starts at €4,000; whether that fits depends on catalogue versus quote. At WAL the quote path won. Before: a Shopify template that launched fast but did not carry the project story. After: own design, services first, order management off the theme rails. That is the case until WAL publishes more facts. Put wal-beschoeiing.nl next to this text; what is not on that site is not claimed here as a result. Sheet piling, revetment, groundwork: the same mismatch between a cart and a quote. The site prepares the first conversation; the cart does not do that job here. Open the live URL. If a fact is not there, it is not a result in this case.