E-commerce & webshopsSheet piling & projectsPublic siteReal case study
WAL Beschoeiing
The previous site was a Shopify store on a standard theme: little differentiation, limited layout freedom and no real fit for how sheet-piling projects unfold - often bespoke, planned work with follow-up steps. The new solution centres on custom web design with a shop and order flow tuned to projects: visitors understand what WAL delivers, and internally orders stay traceable outside generic Shopify constraints.
Client / domainWAL BeschoeiingSheet piling and waterworks
SetupCustom webshopProject-led order management
ReachOverijsselWaterworks and e-commerce
StatusPublic siteOpen it yourself
The trajectory
The challenge vs. the solution
What went wrong first, and what now lives in the software or on the site.
Before
The challenge
Shopify on a standard theme was fast to ship, but it did not tell the story of project-led sheet piling: quotes, planning and aftercare needed a bespoke flow outside theme rails.
- Limited differentiation and constrained page composition.
- Generic shop journey: hard to connect services, methodology and reference work.
- Order path not shaped for follow-up after the first enquiry.
- Internally: weak control over bespoke jobs versus standard lines.
Result
The solution
Custom design and shop flow: pages and order management that reflect project-shaped sheet piling, with a professional front for contractors and public-sector buyers.
- Bespoke web design instead of a generic shop template.
- Shop and landing pages that explain sheet piling and how WAL works.
- Dedicated order management without the old template constraints.
- Conversion-led structure: services, trust and clear next steps.
Build-up
Key deliverables
Shop and pages for project-led sheet piling
Order management tuned to enquiries and follow-up
Professional structure for services and audience
More about this case
More about this case
Context
WAL focuses on sheet piling and groundworks for clients who care about quality and planning. The previous Shopify setup worked commercially but under-told the project and expertise narrative.
Approach & outcome
We restructured around clear services, proof points and an order flow that fits quote-led work. Live at wal-beschoeiing.nl.
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