Recreation & bookingsLeisure & bookingsPublic siteReal case study
Nijenhuis Botenverhuur
The previous website looked dated, had broken links and no clear structure. It was replaced with a modern, booking-led site for a family business in Wanneperveen: boat rental near Giethoorn and Nationaal Park Weerribben-Wieden, with clear paths to holiday home, marina and camping. A blog was added as well: practical articles about the boating area, season and tips - so the site can grow with fresh content and stay visible in local search.
Client / domainNijenhuis BotenverhuurFamily business in Wanneperveen
SetupCustom websiteBooking flow and blog
ReachGiethoorn and WeerribbenWanneperveen
StatusPublic siteOpen it yourself
The trajectory
The challenge vs. the solution
What went wrong first, and what now lives in the software or on the site.
Before
The challenge
The legacy site no longer supported the business: visitors struggled to find what they needed, and the experience did not feel trustworthy for a holiday on the water.
- Outdated, inconsistent visual identity and weak mobile polish.
- Broken links and unclear navigation to boat types and booking.
- No clear booking flow: too many manual questions and phone calls.
- Limited room for regional content and off-season discoverability.
Result
The solution
A new, fast site with a clear customer journey: from orientation to boat choice, date and checkout - supported by a blog for Giethoorn and the surrounding area.
- Homepage with booking widget and clear steps for guests.
- Boat categories with pricing, availability and motor options.
- Destination pages for Giethoorn, Belt-Schutsloot and Wanneperveen.
- Blog for season, tips and SEO; cross-sell to house, camping and marina.
Build-up
Key deliverables
Boat categories with pricing, availability and motor options
SEO and regional landing pages for the boating area
Cross-sell paths to holiday home, camping and marina
More about this case
More about this case
Context
Nijenhuis Botenverhuur is a family business in Wanneperveen, active around Giethoorn and Weerribben-Wieden National Park. The old site had grown organically: scattered information, partly manual bookings - in tourism, the first online impression has to feel reliable.
Approach & outcome
We rebuilt information architecture around the main conversion: completing a reservation. Destination pages and blog posts keep the site visible outside peak season. Live at nijenhuis-botenverhuur.com.
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