Logo & variants
Primary logo, secondary variant and an icon for favicon and social. Delivered in vector (SVG) and PNG, for web and print.
Branding & brand identity
A brand that feels like your business.
Logo, visual identity, brand strategy and brand guidelines for entrepreneurs in Drenthe and Overijssel. No logo out of a generator, no agency talking about a 'brand journey' - just a brand that makes you recognisable, online and offline.
What branding delivers
Recognisable before you explain anything
A good brand isn't a logo that looks nice. It's the sum of how you look, how you sound and how people remember you. For SMBs that means one recognisable style on your website, van, invoice and social - not five different versions that 'sort of go together'.
- One recognisable style, from website to invoice
- Logo that works small and large
- Tone of voice that matches how you actually speak
Also useful if your website already exists: the branding is built to carry through seamlessly onto your current site.
What you get
Six parts of a brand that's actually finished
You choose what you need. Some entrepreneurs just want a logo, others want the full set. Both are fine.
Visual identity
Colour palette, typography, shapes and imagery. The foundation you build every touchpoint with, without choosing from scratch each time.
Brand strategy
Positioning, promise and target audience in plain language. So you know why you do what you do - and can explain it.
Tone of voice
How you write and speak: formal or casual, businesslike or warm. In NL, DE and EN, with examples you can actually use.
Brand guidelines
One PDF with the rules: logo usage, colours, fonts and what not to do. Handy for yourself, your web builder and your printer.
Templates
Letterhead, business card, social templates and email signature in your own style. Take it and apply it - done.
How I work
From first sketch to a finished brand
A fixed process with room for your feedback. You see what's happening along the way - no black box.
Intro & strategy
We talk about your business, customers and what you want to project. Then I write the positioning down in plain language.
Concept & direction
You get two or three visual directions. We pick one together as the basis - no endless rounds of 'one more time'.
Building the identity
Logo, colours, typography, tone of voice and templates are worked out in the chosen direction.
Delivery & guidelines
You get all files, the brand guidelines PDF and an explanation. The brand is yours - I hand it over neatly.
Packages
Fixed price, no 'on request' surprises
Two starting points. Combine with a website or webshop - I'll align the pricing.
Logo & basic identity
From €1200 fixed
- Logo in 3 variants + icon
- Colour palette & typography
- Files for web and print
Full brand identity
Usually €2500 - €4500
- Brand strategy & tone of voice
- Full visual identity + templates
- Brand guidelines PDF (NL/DE/EN)
Not sure which fits? Book a call and we'll look at what you actually need - no sales pitch.
Frequently asked
Practical questions about branding
Honest answers, no marketing talk. Question not listed? Send me a message.
Ask your questionHow much does branding cost at ultimAItech?
A logo with basic identity starts at €1200. A full brand identity with strategy, tone of voice and guidelines usually runs between €2500 and €4500. You get a fixed quote upfront - no surprises afterwards.
Do I need branding if I already have a logo?
Not always. If your logo works but the rest is missing (colours, typography, tone of voice), I often build only the missing parts. We decide together what's actually needed - no package you'll never use.
Do you also design brands for German customers?
Yes. Brand identities and guidelines in NL, DE and EN are available as standard - useful for entrepreneurs in the border region with German customers.
Do I get the files and can I use them myself?
Yes. You get all source files, a brand guidelines PDF and templates you can use yourself. The brand is yours, not mine.
Can branding be combined with a website?
Absolutely. Many entrepreneurs have the brand identity and website built together so everything fits at once. I align the pricing - often cheaper than two separate projects.