A multilingual website for the border region: Dutch, German and English on one site

· 6 min read · By Andre Hassler

Customers on both sides of the border expect content in their own language. A multilingual site is more than three translations side by side — it is a technical and content choice that determines your findability.

Translating is not the same as localising

A literal translation often misses local nuance: different search terms, different tone, sometimes different regulations. Localising means thinking per language about what your visitor actually searches for. Start with strong base copy — read our guide on writing website copy.

The technology behind a good multilingual site

  • A separate URL per language (for example /de/ and /en/), not one page that toggles.
  • Correct hreflang tags, so Google shows the right language version to the right visitor.
  • A clear language switcher that does not throw the visitor back to the homepage.
  • A unique meta description and title per language, not an automatic copy.

Choosing a web developer in the border region

Someone who works in the border region often understands better what NL/DE combinations mean in practice. Look for a partner who has built multilingual sites before — for example for entrepreneurs also considering website development in Drenthe.

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